At Crowst we believe that a relevant set of targeting attributes is the enabler for the real value driver: the identification and establishment of relevant consumer audiences and segments.
Author Archives for Jyrki Kallinen
About Jyrki Kallinen
Tired of outdated and expensive research methods? Call or send me an email, we have the cure at Crowst.
As part of their new product development processes (NPD), companies are very interested in including a genuine consumer perspective in... Read article
The program will drill down in understanding how Gen Z folks dedicate and use their time, both on weekdays and on the weekends. Within the framework of weekly living cycles and time, buying is in special focus. What people buy, what are the triggers for impulse buying, what are the desired brands and why.
Pictures speak a thousand words – it’s impossible to live a lifetime without hearing this expression. Most likely because it... Read article
We have learned to expect the unexpected. Things happen at intense cycles, and this applies to everything: the take-off of... Read article
You may not come to think about it before you are running a concrete project. How to find your target... Read article
Do you remember that summer rain you experienced in July when you were 16 years old, walking home from that... Read article
COVID-19, also know as the corona pandemic, has impacted us in various ways in the year 2020. While many implications... Read article
Crowst, a Helsinki-based insights company from Finland, started its operations in January 2016. What was kicked off during the coldest... Read article
In 1962, many world-changing events occurred. Marilyn Monroe died, Nelson Mandela got arrested, and the first Bond film, Dr No,... Read article