Tired of outdated and expensive research methods? Call or send me an email, we have the cure at Crowst.
September 28, 2024 2:26 pm
Published by Jyrki Kallinen
Mystery shopping is an established insight method used by marketing research companies. In this method, trained researchers go undercover and evaluate the experience at stores, points of sale, restaurants, and other locations of interest. However, they are not real customers. This article takes the mystery out of mystery shopping; Shopper insight is the valid method that leads to qualitative, customer-focused understanding.
March 28, 2024 10:44 am
Published by Jyrki Kallinen
Based on our own extensive fieldwork and dataset collected in Finland, we are introducing the “Six Finns”; key consumer segments based on food and eating habits. These segments are available for targeting in any insight project.
January 31, 2024 9:22 am
Published by Jyrki Kallinen
At Crowst we believe that a relevant set of targeting attributes is the enabler for the real value driver: the identification and establishment of relevant consumer audiences and segments.
February 27, 2023 1:54 pm
Published by Jyrki Kallinen
As part of their new product development processes (NPD), companies are very interested in including a genuine consumer perspective in... Read article
January 30, 2023 5:47 pm
Published by Jyrki Kallinen
The program will drill down in understanding how Gen Z folks dedicate and use their time, both on weekdays and on the weekends. Within the framework of weekly living cycles and time, buying is in special focus. What people buy, what are the triggers for impulse buying, what are the desired brands and why.
April 28, 2022 6:24 pm
Published by Jyrki Kallinen
Pictures speak a thousand words – it’s impossible to live a lifetime without hearing this expression. Most likely because it... Read article
February 27, 2022 5:33 pm
Published by Jyrki Kallinen
We have learned to expect the unexpected. Things happen at intense cycles, and this applies to everything: the take-off of... Read article
January 28, 2022 3:31 pm
Published by Jyrki Kallinen
You may not come to think about it before you are running a concrete project. How to find your target... Read article
December 21, 2021 1:41 pm
Published by Jyrki Kallinen
Do you remember that summer rain you experienced in July when you were 16 years old, walking home from that... Read article
October 28, 2020 1:05 pm
Published by Jyrki Kallinen
COVID-19, also know as the corona pandemic, has impacted us in various ways in the year 2020. While many implications... Read article
