References

Malmgård Brewery, part of MBH Breweries, is dedicated to cherishing craftmanship and quality ingredients of premium beers. The brewery is located in Loviisa, on the South coast around 90 kilometres from Helsinki. The brewery is operated by the Hartwall family that has greatly contributed to the Finnish beverage culture for over 190 years, during seven… Read article

Laurea University of Applied Sciences operates in Southern Finland, Uusimaa region at six campuses. The University has about 9 900 students enrolled, 660 staff members, and 34 700 alumni in the community network. The programmes cover both Bachelor’s and Master’s Degrees focusing on Business Management, Social Services, Health Care and Hospitality Management. Laurea has a… Read article

HAMK, Häme University of Applied Sciences (Hämeen ammattikorkeakoulu), is a learning and research community located in Southern Finland. As outlined by the organization themselves, they are a team of approximately 9 000 people shaping the future of bioeconomy, health, education, business, design, and technology. HAMK has seven campuses, strengthened further with online and international presence…. Read article

Irti Huumeista ry (“Free from drugs”) is an association dedicated to providing support services and professional expertise for people who suffer of the use of drugs, and who are recovering from the drug use. The services extend the support also the close ones of those who use drugs, supporting the immediate living circle of the… Read article

When competing in a crowded product category where both domestic and foreign brands are active, how do you stand out? How do you understand what goes through the minds of your customers? Customers who find themselves in the unenviable position of deciding from a swathe of products on the shelves. How do you understand what… Read article

Avis Budget Group, the global car rental brand, has 600 000 vehicles in its fleet in 180 countries around the globe. In Finland, the business operations are managed by the business license holder Helkama Rent Oy, a company that has an Avis & Budget operations network of close to 100 service points in the country. This… Read article

Berner Ltd, established in 1883, is a Finnish, international family company. The company’s broad product range includes several domestic and international brands that are a solid part of daily lives for many Finns. The diverse portfolio is based on four business units; Consumer goods, Healthcare and Laboratories, Industry, and Agricultural trade. The product offering is… Read article

In the past six years Wolt, a Helsinki-based company from Finland, has redefined how food is ordered and delivered. Ultimately the service is about convenience; use the app to have your lunch delivered to you in the middle of your busy workday, or rest on the sofa and have your tortillas delivered to you while watching… Read article

We are on the constant move, and the younger generations are accustomed to search for information and shop online, regardless where they happen to be. An always-on access to the Internet is considered as a norm, enabled by smartphones. According to Statistics Finland (Tilastokeskus 2018), smartphones are the most common channel to access the Internet… Read article

In Finland, bread is an essential element on the Finnish food tables, throughout the typical day from breakfast until dinner. Breads based on rye, oat, barley, wheat, spelt, and buckwheat are available in broad forms such as basic loafs, toasts, buns, baguettes and tons of more. The Finnish Bread Information (Leipätiedotus Ry), established in 1961, is an… Read article

In 1849, August Alexander Levón established a steam-powered mill in Vaasa, Finland. Over the past 170 years the Vaasan bread and bakery products have been a strong, desired element on the Finnish food tables. Today, Vaasan Ltd has around 1400 employees in Finland, Estonia, Latvia and Lithuania. As part of the global bakery group Lantmännen Unibake, the… Read article

Nutrition, food, environment and sustainability are areas that are strongly interlinked. They are all hot topical trends, playing a decisive role in our personal well-being, not to speak about the common ecological footprint. According to the K Group, the biggest trading sector operator in Finland and one of the biggest in Northern Europe, people’s everyday… Read article

In 1967, Hratch Maroutian packed his luggage with colourful spices, bulgur and olive oil at his home in Beirut. The journey to his new home country, Sweden, was about to begin. After settling down and learning the ways of his new community in the Nordics, Hratch established Sevan and started to import food products from Middle East… Read article

Developing and optimizing retail excellence is an always-on priority for companies that have a consumer-facing in-store presence. How to allocate investments, how to optimize the points-of-sale setup, how to enhance the customer experience at stores where consumers buy? This equation includes several variables such as marketing activities, consumer perception and cost. From the perspective of… Read article

In our digitalized world virtual shopping places, online forums, and bit-based hyperspace experiences get tremendous attention in public discussion. Another significant factor is mobility; people are on the move in a scale never seen before. We commute, we travel, we go places to see and experience things. The world has shrunk, and things people could… Read article

Health and wellness related services, products and concepts have consistently increased their popularity in the recent years. This is an understandable and expected trend especially in countries where a large share of overall consumption is focused on vices and treats. People are increasingly aware of the importance of sleep quality, vitamins and how they affect… Read article

We all have a taste for chocolate; while some prefer dark chocolate with hazelnuts, some wave the flag for white chocolate. How about beers? Finnish consumption patterns have changed significantly in recent years. Mainstream brands, mostly lagers, have lost market share to craft beers such as IPAs and Pale Ales. Consequently, small breweries who develop… Read article

Let’s face it; regardless of all the shiny new web-stores and online solutions, you can experience and genuinely try the product out only in certain physical locations. In order to make a well-informed decision you need to be there on the spot. Brick & mortar store concept design is evolving all the time, aiming at… Read article

Cities could be considered as living organisms. Cities have hearts, and these hearts beat when citizens live their lives, go to work, hobbies or buy groceries. Cities’ hearts beat when people move around the city and experience things, meet each others and exchange thoughts. Depending on time, trends, local developments and macroeconomic factors the city’s… Read article

What if you could have eyes and ears everywhere? What if you had thousands of people around the country, providing you with a flow of insights on how your retail execution and campaigns look like in stores? DNA Plc, one of the leading Finnish telecom service providers, has adopted the power of the Crowd to… Read article

Companies deploy a broad variety of methods and channels to deepen and enhance their customer and market understanding. Online website visitor experience, in-store customer experience, and commonly changing macro-trends are consistently tracked and measured using surveys and different types of studies. Knowledge is power, and the type of insights required steer the selection on the… Read article

Stores, shops, supermarkets. The places where products and brands fight for shelf-space, positioning, and visibility. In these locations the impact of companies’ marketing and advertising campaigns is ultimately tested in the form of consumers’ purchasing decisions. Habits, trends, and the appeal of “the new” are constantly in flux in the minds of consumers. Consumer driven… Read article

Creative agencies help their business clients to tell stories, represent their products in an innovative way, and gain an edge over their rivals in the market. But how to know which ad creative to pick for the campaign at hand? How to get direct consumer feedback before making decisions? Helsinki-based Wörks agency prefers knowing over… Read article