Crowst and leading shopper insights.

Shopper insights to understand Consumers and purchase triggers

Crowst is the leading shopper insight solution in Finland.
Smarter access to relevant human insight

The leading solution in Finland to understand why shoppers buy your products.

The Shopper’s Mind: Decoding Motivations for Market Success

Unlock the secret to successful marketing with our expertise in decoding the shopper’s mind.

By understanding the attitudes, motivations and purchase triggers of your target shoppers, you are equipped to create positioning, messaging, and retail execution strategies that resonate and drive shopper purchase decision. Our unmatched access and understanding of Shoppers across Finland provide you real results.

Let us help you tap into the power of shopper insights for enhanced retail excellence.

Shopper Insights

In Finland, Crowst is the leading solution for tracking customers and shoppers. With our advanced digital platform and large consumer base, we offer unmatched speed and agility for capturing insights that make a difference.

  • Capture the attitudes of your target shopper segments.
  • Evaluate their qualitative experience at retail.
  • Capture the key triggers of their purchase decisions at POS (points of sale).

For brand owners, retailers and marketers; Crowst is the go-to solution for unlocking the secrets of shopper behavior and optimizing your marketing impact. Contact us today, let’s make it happen!

Mystery Shopping & Retail Audits

Crowst is your go-to partner for Mystery Shopping & Retail Audits in Finland. With the access and power of over 45 000 real consumers, we conduct in-depth audits of retail environments, restaurants and cafes, providing you with the insights linked to genuine, unpolished customer experience.

Our Mystery Shopping program enables you to:

  • Measure real customer satisfaction
  • Benchmark against competitors
  • Identify opportunities for improvement

Our Retail Audit program equips you with:

  • An overview of your retail environment (e.g. product placement, pricing)

Our digital platform provides seamless data collection and reporting, enabling you to make data-driven decisions that optimize your marketing impact.

Contact us, let’s boost your retail execution together.

Real consumers, real shoppers. Crowst's leading solution is powered by real consumers.

Real Consumers & Shoppers

Understanding consumers’ needs, preferences, behavior, and triggers for purchase is the lifeblood for any business. That’s where Crowst comes in. Our over 45 000 consumer respondents, known as Crowsters, are highly motivated to share feedback on your business; what you’re doing right, and what you are missing.

As active shoppers and diners in Finland, Crowsters provide a genuine, unbiased view based on their own personal experience at your points of sale. With access to our advanced digital platform, we make it easy for you to collect and analyze this feedback, providing you with valuable insights that enable you to optimize your business and improve your customer satisfaction and loyalty.

Boost your retail excellence with well-designed mystery shopping and retail audits.

Location, Location, Location

At Crowst, we understand the importance of having access to a diverse range of shopper insights across Finland. That’s why our Crowsters are located throughout the country, giving us the ability to provide you with valuable insights from a variety of locations.

But we also know that sometimes, a more targeted approach is needed. That’s why we can easily focus on a few select cities to provide you with the insights you need, without compromising on speed and quality.

Crowst enables you to boost your retail execution into retail excellence.

Select few stores vs Hundreds of stores

Businesses come in all shapes and sizes, and needs vary significantly. That’s why we offer our shopper insights, mystery shopping, and retail audit services to businesses of all sizes, tailored to match the needs at hand. We will help you assess your retail execution and customer experience without compromising on execution speed, no matter the scale of execution.

Don’t let the size of your business hold you back. Contact us today to learn more about how we can help you unlock the power of shopper insights for your business.

You’re in good company

See how we future proof brands and companies with relevant human insight

“By working with Crowst, we received vital information on the ice cream branding, products display and placements at POS. The information was collected and received faster than before, thanks to the agile and innovative service model of Crowst. We look forward to working with Crowst further to optimize our business performance in the market.”

Tommi-Juhani Jokinen, Customer Marketing Manager, Unilever Finland

“On measuring in-store excellence, location is the first factor we are thinking of. Crowst has location built in its core, enabling us to make the right calls at the right time when needed” 

Riikka Pellosniemi, Head of Retail Marketing, DNA

“Crowsters, consumers who live throughout Finland and use the Crowst mobile app to respond to studies, delivered us the first 100 responses from Helsinki to Oulu within 24 hours.”

Tomi Kuittinen, Head of Insight & Foresight, HKScan

”We wanted to know how consumers experienced our campaign and how receptive they were to our messaging and campaign incentive. Crowst provided us with the consumer angle and campaign execution overview in key locations, efficiently as it happened.” 

Tuomas Piirtola, Country Manager, Reckitt Benckiser

“With Crowst, we want to ensure we are feeling the pulse of those who we are thinking of when developing our retail excellence. People who are interested in sports, personal development and wellbeing.”

Tero Tynkkynen, Commercial Director, Amer Sports

“With Crowst, we are able to get the pictures we need in hours. From Helsinki to Turku, Tampere and Oulu. We just view the pictures coming in the online Crowst Dashboard, including the location and time metadata.” 

Kari Puska, Account Manager, Clear Channel

“By working with Crowst we have learned the strength of mobile in sourcing direct insights from citizens. People are able to respond using their smartphones, which means the responses and automated insights are available on the Crowst Dashboard, always up-to-date.”

Heli Rantanen, Head of Citizen Interaction, City of Helsinki

HK experiences

HKScan adopts the field force of 22 000 eyes in Finland, dedicated to developing retail excellence

Developing and optimizing retail excellence is an always-on priority for companies that have a consumer-facing in-store presence. How to allocate investments, how to optimize the points-of-sale setup, how to enhance the customer experience at stores where consumers buy? This equation includes several variables such as marketing activities, consumer perception and cost. From the perspective of… Read article
clear channel crowsters

Clear Channel validates outdoor ad campaigns with 13 000 Crowsters around Finland

In our digitalized world virtual shopping places, online forums, and bit-based hyperspace experiences get tremendous attention in public discussion. Another significant factor is mobility; people are on the move in a scale never seen before. We commute, we travel, we go places to see and experience things. The world has shrunk, and things people could… Read article
dna in-store branding

DNA lets consumers evaluate in-store branding and campaign execution

What if you could have eyes and ears everywhere? What if you had thousands of people around the country, providing you with a flow of insights on how your retail execution and campaigns look like in stores? DNA Plc, one of the leading Finnish telecom service providers, has adopted the power of the Crowd to… Read article

More research insights in our blog

Shopper Woman

Shopper Insights: Uncovering the “Why” Behind “What” Your Customers Buy

As a consumer product brand, you know that understanding your customers is key to driving sales and building brand loyalty. While tracking sales data can give you some insight into what your customers are buying, it doesn’t tell you why they’re making those purchases. That’s where shopper insights come in. Shopper insights provide a deep… Read article
Pictures Speak a Thousand Words – Also on Study Reporting and Insights

Pictures Speak a Thousand Words – Also on Study Reporting and Insights

Pictures speak a thousand words – it’s impossible to live a lifetime without hearing this expression. Most likely because it is true; we human beings receive, adopt, and act based on visual information. In our past and as an integral part through our transformation into a modern human race, the ability to see and act… Read article
Asiakkaiden asenteet, motivaatiot ja Shopper-tutkimus

Attitudes, Motivations and Shopper Insights

Attitudes and Motivations define a customer’s shopping behaviour. How a person feels about a brand, a product or a service is vital for marketers to make the right message, positioning and retail execution to nudge a customer closer to purchase. It is a common refrain among marketing researchers that “what the customers say they do… Read article

Take a look inside the mind of the consumer