Products, designs, and ads – Test to succeed

Smarter access to relevant human insight

600 responses in an hour to support your innovation process.

Concept and campaign testing

Do you have a concept or idea that you like, but you are not sure what people think about it? The easiest way to boost your new product development (NPD) and innovation process is to deploy our platform to test ideas and validate options.

Show your target audience images, messages, visuals, and/or films and get their direct reactions and feedback on them. The results will tell you what works, what doesn’t and why.

  • Test new product and service ideas
  • Optimize designs and product packaging
  • Validate sketches, ads and campaigns

Connect with speed

Connect with people instantly. Designed to support your creative process, our approach uses data to help you succeed and make the right decisions.

Analyse and act

Show your target audience images, messages, visuals, and/or films and poll their quick reactions. You can view their responses in real time in the form of automated analytics on the Crowst Dashboard.

You’re in good company

See how we future proof brands and companies with relevant human insight

“Crowst has shown how the creative concept testing should look like. Agility, speed and insights relevance count.”

Alo Valtere, Vice President, Brand at Wolt

“We are not tied to our desks and desktops anymore, thus a valid customer experience planning requires a solid mobile-first approach and flawless execution”

Kalle Kanerva, Senior Partner, TBWA\Helsinki

“User research is an integral part of our design and product development. We are constantly looking for new participants. Crowst’s platform helps us finding the right people quickly and efficiently.”

Kateryna Fan, Service Designer, F-Secure

“Our mission is to provide top quality creative designs to our customers, swiftly when they need it. Crowst has enabled us to test and verify our designs by consumers on a need-basis, when required. We are very happy with our collaboration and will continue to work with Crowst also in the future.”

Jaakko Veijola, Founding Partner, Wörks Agency

“Typically, we get 500 responses in around 50 hours from our target customers. This is the speed and quality we need to make the right decisions on our product go-to-market approach”

Sari Iija, Brand Manager, Leader Foods

“The relevance of the audiences match and speed on sourcing insights with Crowst has been invaluable to us.” 

Mariana Liljeström, Research Manager at Vaasan Ltd

“Crowsters, consumers who live throughout Finland and use the Crowst mobile app to respond to studies, delivered us the first 100 responses from Helsinki to Oulu within 24 hours.” 

Tomi Kuittinen, Head of Insight & Foresight, HKScan

“By working with Crowst we have learned the strength of mobile in sourcing direct insights from citizens. People are able to respond using their smartphones, which means the responses and automated insights are available on the Crowst Dashboard, always up-to-date.”

Heli Rantanen, Head of Citizen Interaction, City of Helsinki

“It was so easy for us, and most importantly, the consumer engagement via Crowst didn’t slow down our concept go-to-market process, it only contributed to it.”

Marko Röytiö, Managing Director, Clas Ohlson Finland

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Wolt unleashes consumer insights around the globe, tuning into the street heartbeat

In the past six years Wolt, a Helsinki-based company from Finland, has redefined how food is ordered and delivered. Ultimately the service is about convenience; use the app to have your lunch delivered to you in the middle of your busy workday, or rest on the sofa and have your tortillas delivered to you while watching… Read article
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TBWA\Helsinki works with Crowst to optimize clients’ online mobile experience

We are on the constant move, and the younger generations are accustomed to search for information and shop online, regardless where they happen to be. An always-on access to the Internet is considered as a norm, enabled by smartphones. According to Statistics Finland (Tilastokeskus 2018), smartphones are the most common channel to access the Internet… Read article
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Wörks Agency Validates Ads With Consumers

Creative agencies help their business clients to tell stories, represent their products in an innovative way, and gain an edge over their rivals in the market. But how to know which ad creative to pick for the campaign at hand? How to get direct consumer feedback before making decisions? Helsinki-based Wörks agency prefers knowing over… Read article

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Modern concept & campaign testing – Powered by mobility for quick decision-making

Companies with consumer targeted offerings are challenged in the market every day. Timely deliveries, operational excellence, quality of service, and the quality of products offered and consumed. Competition never rests. While companies, for example those that operate in the fiercely competed FMCG business, are constantly tested in the market, the creative agencies that are missioned… Read article

Take a look inside the mind of the consumer