Improve your customer experience

Smarter access to relevant human insight

Adopt full 360 tracking across multichannel touchpoints.

Walk in your customers’ shoes

Multiple factors along the customer journey have an impact on consumers’ purchase decisions, buying behaviour and customer experience.

Crowst assists your business in understanding the big picture. Together, we’ll define the most important touch points to enhance your customer experience.

With the Crowst platform, capture the decisive moments that define your customer experience.

Develop a stronger understanding of the strengths and weaknesses of different touch points and gain valuable insights to continuously improve your customer experience.

Online and offline

In today’s multi-channel world, Crowst provides a unique method to understand customer experience across both online and offline channels.

Mobile web experience 

Smartphones are the primary channel to access content. In Finland, Crowst has the best access to mobile consumers enabling an agile way to test and improve your online mobile experience.

You’re in good company

See how we future proof brands and companies with relevant human insight

“With Crowst, we want to ensure we are feeling the pulse of those who we are thinking of when developing our retail excellence. People who are interested in sports, personal development and wellbeing.”


Tero Tynkkynen, Commercial Director, Amer Sports

“It was so easy for us, and most importantly, the consumer engagement via Crowst didn’t slow down our concept go-to-market process, it only contributed to it.”


Marko Röytiö, Managing Director, Clas Ohlson Finland

“By working with Crowst we have learned the strength of mobile in sourcing direct insights from citizens. People are able to respond using their smartphones, which means the responses and automated insights are available on the Crowst Dashboard, always up-to-date.” 

Heli Rantanen, Head of Citizen Interaction, City of Helsinki

Crowsters, consumers who live throughout Finland and use the Crowst mobile app to respond to studies, delivered us the first 100 responses from Helsinki to Oulu within 24 hours.”

Tomi Kuittinen, Head of Insight & Foresight, HKScan

“The relevance of the audiences match and speed on sourcing insights with Crowst has been invaluable to us.” 

Mariana Liljeström, Research Manager at Vaasan Ltd

“User research is an integral part of our design and product development. We are constantly looking for new participants. Crowst’s platform helps us finding the right people quickly and efficiently.”

Kateryna Fan, Service Designer, F-Secure

By working with Crowst, we received vital information on the ice cream branding, products display and placements at POS. The information was collected and received faster than before, thanks to the agile and innovative service model of Crowst. We look forward to working with Crowst further to optimize our business performance in the market.”

Tommi-Juhani Jokinen, Customer Marketing Manager, Unilever Finland

suunto retail insight

Suunto chooses the insights driven fast track to boost retail sales performance

Health and wellness related services, products and concepts have consistently increased their popularity in the recent years. This is an understandable and expected trend especially in countries where a large share of overall consumption is focused on vices and treats. People are increasingly aware of the importance of sleep quality, vitamins and how they affect… Read article
helsinki insights

The City of Helsinki sources insights through the eyes of its citizens

Cities could be considered as living organisms. Cities have hearts, and these hearts beat when citizens live their lives, go to work, hobbies or buy groceries. Cities’ hearts beat when people move around the city and experience things, meet each others and exchange thoughts. Depending on time, trends, local developments and macroeconomic factors the city’s… Read article
customer understanding

Clas Ohlson develops customer understanding by visiting people’s homes

Companies deploy a broad variety of methods and channels to deepen and enhance their customer and market understanding. Online website visitor experience, in-store customer experience, and commonly changing macro-trends are consistently tracked and measured using surveys and different types of studies. Knowledge is power, and the type of insights required steer the selection on the… Read article

More research insights in our blog

Viikon Juttu ("Weekly Pulse") is a recurring, weekly insights programme of Crowst.

Weekly Pulse – On People, Insights and Things That Matter

We have learned to expect the unexpected. Things happen at intense cycles, and this applies to everything: the take-off of new ideas, the phase-out of trends that were hot yesterday, turns on the macro-level, international politics and conditions. Sadly, in the latter context we are living dark times when this post is published. We react… Read article

Consumer Segmentation: From Strategy to Implementation

Most brands today understand that their consumers are not all cut of the same cloth. For years, demographic & socio-economic segmentation has been the way for consumer segmentation. What age segments find your products most appealing, or which income levels value affordability or what kind of household would the product be more relevant to? This was… Read article

Insider’s view: Where creativity, customer experience and insights meet

Jaakko Veijola, the Founding Partner and Creative at Wörks Agency, has an extensive career of 20+ years covering arts and various positions in creative marketing agencies. From co-exhibiting at the Kiasma Museum of Contemporary Art to production and Art Director positions in a variety of agencies, having also taught at the Aalto University in Helsinki, Veijola… Read article

Take a look inside the mind of the consumer