Categories for Crowst Service
Behavioural Insights
Crowst Service
08/29/23
Join the free Gen Z webinar – Hear the voice of the youth, powered with insight
In January 2023 we jointly launched with Bängeri a Gen Z focused insight program. In the Spring we executed a nationally targeted study at 750 respondents, focusing on the 15–25-year-old Gen Z people in Finland. The folks that will be the mothers, fathers, partners, consumers, professionals and leaders of tomorrow. Gen Z is commonly acknowledged… Read article
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Shopper Insights
04/27/23
Shopper Insights: Uncovering the “Why” Behind “What” Your Customers Buy
As a consumer product brand, you know that understanding your customers is key to driving sales and building brand loyalty. While tracking sales data can give you some insight into what your customers are buying, it doesn’t tell you why they’re making those purchases. That’s where shopper insights come in. Shopper insights provide a deep… Read article
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Crowst Service
Insights & Industry
02/27/23
Crowst and BrandBuddy couple product distribution with insights
As part of their new product development processes (NPD), companies are very interested in including a genuine consumer perspective in the planning. What is the spontaneous reaction among the key target segments? What is their perception on the product features? A company may be planning to launch a new product to the market, re-positioning an… Read article
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Shopper Insights
04/28/22
Pictures Speak a Thousand Words – Also on Study Reporting and Insights
Pictures speak a thousand words – it’s impossible to live a lifetime without hearing this expression. Most likely because it is true; we human beings receive, adopt, and act based on visual information. In our past and as an integral part through our transformation into a modern human race, the ability to see and act… Read article
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Insights & Industry
02/27/22
Weekly Pulse – On People, Insights and Things That Matter
We have learned to expect the unexpected. Things happen at intense cycles, and this applies to everything: the take-off of new ideas, the phase-out of trends that were hot yesterday, turns on the macro-level, international politics and conditions. Sadly, in the latter context we are living dark times when this post is published. We react… Read article
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Crowst Service
01/28/22
4 Pillars for Better Recruitment on Qualitative Insights Projects
You may not come to think about it before you are running a concrete project. How to find your target consumers to take part in the focus group on cuisine, cooking and food? How to find the right participants to test your app, giving direct feedback on its features and usability? Participants’ demography is only… Read article
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09/29/20
Crowst unleashes its insights pulse globally, covering 60M people in 80 countries
Crowst, a Helsinki-based insights company from Finland, started its operations in January 2016. What was kicked off during the coldest weeks of the Nordic snow-enriched winter, transformed into something special in the years that followed. In 2019, Crowst won the #1 prize at the Slush Nordic Business Angel event, selected as the best out of… Read article
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07/29/20
Introducing our superpower – The Crowsters
Today, in the era of consumer awareness, gathering consumer insights is crucial for every company. Market is full of different solutions to gather insights, but because of data privacy, it is easy to forget that there is a real individual behind each response. At Crowst, we think that it’s important to emphasize the value of… Read article
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06/29/20
Crowst introduces new consumer audiences, from Innovators to Laggards
In 1962, many world-changing events occurred. Marilyn Monroe died, Nelson Mandela got arrested, and the first Bond film, Dr No, was released. In the same year the sociologist Everett Rogers also published his book “Diffusion of Innovations”, introducing a theory that is commonly applied today in the fields of economics, marketing and technology. And for… Read article
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02/27/19
Crowst 2.0. – The art of audiences
In the end of December we announced our long-awaited holiday present; the brand new service version Crowst 2.0. A version we have worked hard for through the year 2018, also involving real market-testing projects with some of our client companies. We are thrilled that Crowst 2.0. is now available, seeing the strength it brings for intelligent study design, respondent… Read article
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