Categories for Crowst Service

Behavioural Insights
Crowst Service
Insights & Industry
02/27/23

Crowst and BrandBuddy couple product distribution with insights

As part of their new product development processes (NPD), companies are very interested in including a genuine consumer perspective in the planning. What is the spontaneous reaction among the key target segments? What is their perception on the product features? A company may be planning to launch a new product to the market, re-positioning an… Read article

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Behavioural Insights
Crowst Service
Insights & Industry
01/30/23

Crowst and Bängeri launch a joint insights program – Gen Z Trend Pulse

The program will drill down in understanding how Gen Z folks dedicate and use their time, both on weekdays and on the weekends. Within the framework of weekly living cycles and time, buying is in special focus. What people buy, what are the triggers for impulse buying, what are the desired brands and why.

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Crowst Service
Shopper Insights
04/28/22

Pictures Speak a Thousand Words – Also on Study Reporting and Insights

Pictures speak a thousand words – it’s impossible to live a lifetime without hearing this expression. Most likely because it is true; we human beings receive, adopt, and act based on visual information. In our past and as an integral part through our transformation into a modern human race, the ability to see and act… Read article

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Crowst Service
Insights & Industry
02/27/22

Weekly Pulse – On People, Insights and Things That Matter

We have learned to expect the unexpected. Things happen at intense cycles, and this applies to everything: the take-off of new ideas, the phase-out of trends that were hot yesterday, turns on the macro-level, international politics and conditions. Sadly, in the latter context we are living dark times when this post is published. We react… Read article

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Behavioural Insights
Crowst Service
01/28/22

4 Pillars for Better Recruitment on Qualitative Insights Projects

You may not come to think about it before you are running a concrete project. How to find your target consumers to take part in the focus group on cuisine, cooking and food? How to find the right participants to test your app, giving direct feedback on its features and usability? Participants’ demography is only… Read article

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Crowst Service
09/29/20

Crowst unleashes its insights pulse globally, covering 60M people in 80 countries

Crowst, a Helsinki-based insights company from Finland, started its operations in January 2016. What was kicked off during the coldest weeks of the Nordic snow-enriched winter, transformed into something special in the years that followed. In 2019, Crowst won the #1 prize at the Slush Nordic Business Angel event, selected as the best out of… Read article

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Crowst Service
07/29/20

Introducing our superpower – The Crowsters

Today, in the era of consumer awareness, gathering consumer insights is crucial for every company. Market is full of different solutions to gather insights, but because of data privacy, it is easy to forget that there is a real individual behind each response. At Crowst, we think that it’s important to emphasize the value of… Read article

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Crowst Service
06/29/20

Crowst introduces new consumer audiences, from Innovators to Laggards

In 1962, many world-changing events occurred. Marilyn Monroe died, Nelson Mandela got arrested, and the first Bond film, Dr No, was released. In the same year the sociologist Everett Rogers also published his book “Diffusion of Innovations”, introducing a theory that is commonly applied today in the fields of economics, marketing and technology. And for… Read article

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Crowst Service
02/27/19

Crowst 2.0. – The art of audiences

In the end of December we announced our long-awaited holiday present; the brand new service version Crowst 2.0. A version we have worked hard for through the year 2018, also involving real market-testing projects with some of our client companies. We are thrilled that Crowst 2.0. is now available, seeing the strength it brings for intelligent study design, respondent… Read article

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Crowst Service
12/27/18

Crowst 2.0. is here – Designed for better and faster insights

At Crowst, we have been working hard on the new version of our service. Now, when we are about to welcome the year 2019 in its full glory, we are ready to bring the new version into daylight! Crowst 2.0. brings plenty of new capabilities including intelligent study design, targeting and activation of respondents, Crowst Dashboard… Read article

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