Categories for Crowst Service
Crowst Service
Insights & Industry
05/29/24
Embracing AI in Consumer Research
In today’s rapidly evolving market landscape, understanding consumer behavior is more critical than ever. The advent of artificial intelligence (AI) has brought transformative changes to consumer research, enhancing the speed, accuracy, and depth of insights. This article explores the multifaceted impact of AI on consumer research, from designing questionnaires and analyzing data to generating actionable insights. By balancing AI’s capabilities with human expertise, businesses can achieve a more nuanced and effective approach to understanding consumer behavior.
Read articleBehavioural Insights
Crowst Service
03/28/24
Segmentation on food and eating – Introducing the “Six Finns”
Based on our own extensive fieldwork and dataset collected in Finland, we are introducing the “Six Finns”; key consumer segments based on food and eating habits. These segments are available for targeting in any insight project.
Read articleBehavioural Insights
Crowst Service
02/28/24
Raising the Bar – Behavioral Segmentation on Insights
At Crowst we believe that a relevant set of targeting attributes is the enabler for the real value driver: the identification and establishment of relevant consumer audiences and segments.
Read articleBehavioural Insights
Crowst Service
01/31/24
Consumer insight and pet owners – Where relevant consumer audiences make the difference
At Crowst we believe that a relevant set of targeting attributes is the enabler for the real value driver: the identification and establishment of relevant consumer audiences and segments.
Read articleBehavioural Insights
Crowst Service
08/29/23
Join the free Gen Z webinar – Hear the voice of the youth, powered with insight
In January 2023 we jointly launched with Bängeri a Gen Z focused insight program. In the Spring we executed a nationally targeted study at 750 respondents, focusing on the 15–25-year-old Gen Z people in Finland. The folks that will be the mothers, fathers, partners, consumers, professionals and leaders of tomorrow. Gen Z is commonly acknowledged… Read article
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Shopper Insights
04/27/23
Shopper Insights: Uncovering the “Why” Behind “What” Your Customers Buy
As a consumer product brand, you know that understanding your customers is key to driving sales and building brand loyalty. While tracking sales data can give you some insight into what your customers are buying, it doesn’t tell you why they’re making those purchases. That’s where shopper insights come in. Shopper insights provide a deep… Read article
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Crowst Service
Insights & Industry
02/27/23
Crowst and BrandBuddy couple product distribution with insights
As part of their new product development processes (NPD), companies are very interested in including a genuine consumer perspective in the planning. What is the spontaneous reaction among the key target segments? What is their perception on the product features? A company may be planning to launch a new product to the market, re-positioning an… Read article
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Shopper Insights
04/28/22
Pictures Speak a Thousand Words – Also on Study Reporting and Insights
Pictures speak a thousand words – it’s impossible to live a lifetime without hearing this expression. Most likely because it is true; we human beings receive, adopt, and act based on visual information. In our past and as an integral part through our transformation into a modern human race, the ability to see and act… Read article
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Insights & Industry
02/27/22
Weekly Pulse – On People, Insights and Things That Matter
We have learned to expect the unexpected. Things happen at intense cycles, and this applies to everything: the take-off of new ideas, the phase-out of trends that were hot yesterday, turns on the macro-level, international politics and conditions. Sadly, in the latter context we are living dark times when this post is published. We react… Read article
Read articleBehavioural Insights
Crowst Service
01/28/22
4 Pillars for Better Recruitment on Qualitative Insights Projects
You may not come to think about it before you are running a concrete project. How to find your target consumers to take part in the focus group on cuisine, cooking and food? How to find the right participants to test your app, giving direct feedback on its features and usability? Participants’ demography is only… Read article
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