Categories for Insights & Industry
Crowst Service
Insights & Industry
05/29/24
Embracing AI in Consumer Research
In today’s rapidly evolving market landscape, understanding consumer behavior is more critical than ever. The advent of artificial intelligence (AI) has brought transformative changes to consumer research, enhancing the speed, accuracy, and depth of insights. This article explores the multifaceted impact of AI on consumer research, from designing questionnaires and analyzing data to generating actionable insights. By balancing AI’s capabilities with human expertise, businesses can achieve a more nuanced and effective approach to understanding consumer behavior.
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Crowst Service
Insights & Industry
02/27/23
Crowst and BrandBuddy couple product distribution with insights
As part of their new product development processes (NPD), companies are very interested in including a genuine consumer perspective in the planning. What is the spontaneous reaction among the key target segments? What is their perception on the product features? A company may be planning to launch a new product to the market, re-positioning an… Read article
Read articleInsights & Industry
01/30/23
Crowst and Bängeri launch a joint insights program – Gen Z Trend Pulse
The program will drill down in understanding how Gen Z folks dedicate and use their time, both on weekdays and on the weekends. Within the framework of weekly living cycles and time, buying is in special focus. What people buy, what are the triggers for impulse buying, what are the desired brands and why.
Read articleInsights & Industry
11/29/22
Insider’s view: Insights during times of crisis
Over a period of two years during the COVID-19 pandemic, life as we knew it was completely upended. We had to adapt our behaviours to changing personal and work circumstance. Shopping behaviours changed – online retail became more relevant. Entertainment consumption changed – streaming services grew. Food habits changed – in-home cooking and takeaways were… Read article
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Insights & Industry
02/27/22
Weekly Pulse – On People, Insights and Things That Matter
We have learned to expect the unexpected. Things happen at intense cycles, and this applies to everything: the take-off of new ideas, the phase-out of trends that were hot yesterday, turns on the macro-level, international politics and conditions. Sadly, in the latter context we are living dark times when this post is published. We react… Read article
Read articleInsights & Industry
10/29/21
Consumer Segmentation: From Strategy to Implementation
Most brands today understand that their consumers are not all cut of the same cloth. For years, demographic & socio-economic segmentation has been the way for consumer segmentation. What age segments find your products most appealing, or which income levels value affordability or what kind of household would the product be more relevant to? This was… Read article
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01/30/20
Insider’s view: Urbanization drives new trends and eating habits
In the past three decades Tomi Kuittinen, Head of Insight & Foresight at HKScan Oyj, has witnessed major societal, behavioural and structural changes. These changes cover both the business landscape on food production and consumption, as well as how we as consumers live our lives. Having worked at stock-listed companies and market leaders such as… Read article
Read articleInsights & Industry
02/23/18
Continuous Tracking vs. Traditional Research
Companies bet on getting as much data as possible about their markets to drive their business decisions. For decades, traditional market research has been an integral partner (or in-house function) for many organizations to achieve this goal. It prides on scientific tools and methods built on reams of data gathered from consumers to justify company… Read article
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01/12/18
The Curse of Research – Sales Perspective
“Multitalented people wanted.” Sometimes you see this written in job announcements, but you typically hear about “skill diversity” and “multi-tasking” in the job interview at the latest. Doesn’t it sound unrealistic to outline an expertise scope of an omnipotent demigod, and then position the recruit in a specific work role? Creative teams, focusing on establishing emotionally… Read article
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