Insider’s view: Insights during times of crisis
November 29, 2022 1:17 pm Leave your thoughtsOver a period of two years during the COVID-19 pandemic, life as we knew it was completely upended. We had... Read article
Author Archives for crwstrichard
Attitudes, Motivations and Shopper Insights
March 31, 2022 8:18 am Leave your thoughtsAttitudes and Motivations define a customer’s shopping behaviour. How a person feels about a brand, a product or a service... Read article
Consumer Segmentation: From Strategy to Implementation
October 29, 2021 9:04 am Leave your thoughtsMost brands today understand that their consumers are not all cut of the same cloth. For years, demographic & socio-economic segmentation... Read article