May 29, 2024 1:06 pm
Published by crwstrichard
In today's rapidly evolving market landscape, understanding consumer behavior is more critical than ever. The advent of artificial intelligence (AI) has brought transformative changes to consumer research, enhancing the speed, accuracy, and depth of insights. This article explores the multifaceted impact of AI on consumer research, from designing questionnaires and analyzing data to generating actionable insights. By balancing AI's capabilities with human expertise, businesses can achieve a more nuanced and effective approach to understanding consumer behavior.
February 28, 2024 8:48 pm
Published by crwstrichard
At Crowst we believe that a relevant set of targeting attributes is the enabler for the real value driver: the identification and establishment of relevant consumer audiences and segments.
August 29, 2023 7:45 am
Published by crwstrichard
In January 2023 we jointly launched with Bängeri a Gen Z focused insight program. In the Spring we executed a... Read article
April 27, 2023 1:11 pm
Published by crwstrichard
As a consumer product brand, you know that understanding your customers is key to driving sales and building brand loyalty.... Read article
November 29, 2022 1:17 pm
Published by crwstrichard
Over a period of two years during the COVID-19 pandemic, life as we knew it was completely upended. We had... Read article
March 31, 2022 8:18 am
Published by crwstrichard
Attitudes and Motivations define a customer’s shopping behaviour. How a person feels about a brand, a product or a service... Read article
October 29, 2021 9:04 am
Published by crwstrichard
Most brands today understand that their consumers are not all cut of the same cloth. For years, demographic & socio-economic segmentation... Read article