As a consumer product brand, you know that understanding your customers is key to driving sales and building brand loyalty.... Read article
Over a period of two years during the COVID-19 pandemic, life as we knew it was completely upended. We had... Read article
Attitudes and Motivations define a customer’s shopping behaviour. How a person feels about a brand, a product or a service... Read article
Most brands today understand that their consumers are not all cut of the same cloth. For years, demographic & socio-economic segmentation... Read article