Blogi asiakasymmärryksestä ja reaaliaikaisesta tiedosta

Leader Foods savours insights to win in the Finnish snack and sports nutrients market

By Jyrki Kallinen  /  2019-08-29
Nutrition, food, and healthy lifestyles are hot, interlinked trends. All these elements play crucial roles in our well-being, resulting in drastically increased health consciousness and expectations on food products. To understand people’s motivational drivers, Leader Foods consider consumer insights as a must.
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Modern mystery shopping – Insights as a pulse

By Jyrki Kallinen  /  2019-07-02
Mystery shopping is an insights technique deployed to evaluate retail operations or quality of service provided by a business. The insights method has existed for 80 years, and requires a renewal to serve today’s business needs.
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Clas Ohlson develops customer understanding by visiting people’s homes

By Jyrki Kallinen  /  2019-05-28
We consider our homes as unique places where we can be what we are, without having to portray any specific image of ourselves. Clas Ohlson considers our homes as an invaluable source of insights that leads to enhanced customer understanding. Read how the company visits people’s homes to learn and optimize operations.
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TBWA\Helsinki works with Crowst to optimize clients’ online mobile experience

By Jyrki Kallinen  /  2019-04-29
In Finland, smartphones are the most common way to access the Internet for 75% of the population. However, why online customer experience development is still so heavily focused on desktops? For TBWA\Helsinki it isn’t. Read more how the company links direct consumer insights with mobile-first approach to optimize clients’ operations.
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Clear Channel validates outdoor ad campaigns with 13 000 Crowsters around Finland

By Jyrki Kallinen  /  2019-03-28
While our world is becoming increasingly digitalized every day, location plays a more crucial role than ever. On outdoor advertising, location is at the heart of contextual value generation. Read how Clear Channel Finland works with Crowst and thousands of Crowsters around Finland to see to locations that matter, virtually in real-time.
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Crowst 2.0. – The art of audiences

By Jyrki Kallinen  /  2019-02-27
Sourcing the right insights at the right time requires the right audiences. The relevance of the targeted study respondents correlates directly with the validity and meaningfulness of the data for the purpose at hand. Read how Crowst 2.0. enables the establishment, growing and nurturing audiences for relevant insights.
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Suunto chooses the insights driven fast track to boost retail sales performance

By Jyrki Kallinen  /  2019-01-30
Feeling the customer pulse is tough sport. What are consumers’ product and feature preferences, how about the brand perception? There are plenty of variables that play a role in the hearts and minds of people when making a purchase decision. Read how Suunto feels the consumer pulse on sport watches.
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Crowst 2.0. is here – Designed for better and faster insights

By Jyrki Kallinen  /  2018-12-27
Crowst 2.0 is here, bringing renewed and new capabilities including intelligent study design, targeting and activation of respondents, Crowst Dashboard views and reporting. Read more on what is new on consumer insights and let us know if you wish to talk more in person.
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ClasOhlson Lab Store – Designed in Finland, powered with direct consumer insights

By Jyrki Kallinen  /  2018-11-27
Requirements for a store concept and in-store customer experience are changing, rapidly. ClasOhlson Finland adopted consumers via Crowst to ideate the new ClasOhlson Lab Store concept. Read more about the thoughts of Marko Röytiö, the Managing Director of ClasOhlson Finland.
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HKScan adopts the field force of 22 000 eyes in Finland, dedicated to developing retail excellence

By Jyrki Kallinen  /  2018-10-30
A strong field force is an invaluable asset in optimizing the in-store retail excellence across cities, but very expensive to maintain. Read how HKScan, the leading food company with strong presence in the Nordics, has adopted 11 000 consumers around Finland to provide real-time insights directly from stores.
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The City of Helsinki sources insights through the eyes of its citizens

By Jyrki Kallinen  /  2018-08-30
Developing a city requires a rich, ongoing dialogue between the city administrators and the citizens. New districts, services, and cultural initiatives are designed for the citizens, the most valuable asset that make the city’s heart beat. Read how Helsinki collaborates with Crowst to make it happen.
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Beer-tastic insights – Saimaa Brewing Company adopts direct consumer engagement

By Jyrki Kallinen  /  2018-06-27
Craft beers have gained market share from large brands. In stores, product packaging and can design plays a vital role in establishing a resonating brand positioning and getting noticed. Read how Saimaa Brewing Company enabled insights and direct consumer engagement in their packaging design process.
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DNA lets consumers to evaluate in-store branding and campaign execution

By Jyrki Kallinen  /  2018-05-09
What if you had thousands of people around the country, providing you with a flow of insights on how your retail execution and campaigns look like in stores? DNA Plc, one of the leading Finnish telecom service providers, has adopted the power of the Crowd.
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Continuous Tracking vs. Traditional Research

By Richard Jerome  /  2018-02-23
Improvement in consumer experience requires continous tracking of the consumer journey. Traditional methods of research are too slow or too expensive and companies need a more agile method of following the market to keep their promise to their consumers.
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Loyalty scheme – do we want it in good ol’ plastic or in mobile?

By Jemmi Laaninen  /  2018-01-24
We are keen for loyalty schemes. Those are a perfect way to strengthen your relationship with your customers but can you tell whether you should go mobile with it, or is good old physical card still the way to go?
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The Curse of Research – Sales Perspective

By Jyrki Kallinen  /  2018-01-12
In Sales departments traditional research is considered boring for a reason. Companies with consumer offering need more agile and intuitive ways to collect data, interpret the findings, and act based on those. Actionable insights over research reports!
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How does Finland score as a tourist attraction?

By Jemmi Laaninen  /  2017-12-22
How do Finns find Finland as a tourist attraction? What to do when one comes to Finland and what are the areas we need to still improve? At least we need to do better marketing, said our Crowsters.
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From Babylonian bazaars to high-street shops – it’s all about location and in-store insights

By Jyrki Kallinen  /  2017-12-18
Through ages, there has been a buzz where people meet. And where people have met, items have been sold and bought. Today consumer testing is carried out in stores and shopping malls, tracked with in-store insights and measured by financial targets.
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Is social media grabbing us by our souls?

By Jemmi Laaninen  /  2017-12-14
Social media activity is everywhere. Most of us use our smartphones several hours per day. Are we sacrificing our face-to-face interaction and human touch to caressing cold screens?
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5 funky facts about diet habits

By Jemmi Laaninen  /  2017-12-07
Diet is a very personal thing, but it often leads to good discussions. Consumers are more and more aware of different dietaries and the impact food makes on their wellbeing and environment. On our survey regarding diet habits, we have made interesting discoveries.
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