Categories for Crowst palvelu
Crowst palvelu
Shopper & Mysteryt
04/28/22
Pictures Speak a Thousand Words – Also on Study Reporting and Insights
Pictures speak a thousand words – it’s impossible to live a lifetime without hearing this expression. Most likely because it is true; we human beings receive, adopt, and act based on visual information. In our past and as an integral part through our transformation into a modern human race, the ability to see and act… Read article
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Shopper & Mysteryt
03/31/22
Asiakkaan asenteet, motivaatiot ja Shopper-tutkimus
Asiakkaan ostokäyttäytyminen perustuu asenteisiin ja motivaatioihin. Ymmärrys siitä miten asiakas suhtautuu brändiin, tuotteeseen tai palveluun on elintärkeää markkinoinnin ammattilaisille, jotta he voivat suunnitella merkityksellisen viestin, positioinnin ja myyntistrategian. Näiden kaikkien tavoitteena on ostamisen todennäköisyyden vahvistaminen. Markkinatutkijoiden yleinen lentävä lause on, että ”mitä asiakkaat sanovat tekevänsä ja mitä he todella tekevät, ovat täysin eri asioita”. Tämän… Read article
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Tutkimus & Ymmärrys
02/27/22
Weekly Pulse – On People, Insights and Things That Matter
We have learned to expect the unexpected. Things happen at intense cycles, and this applies to everything: the take-off of new ideas, the phase-out of trends that were hot yesterday, turns on the macro-level, international politics and conditions. Sadly, in the latter context we are living dark times when this post is published. We react… Read article
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Tutkimus & Ymmärrys
01/28/22
4 Pillars for Better Recruitment on Qualitative Insights Projects
You may not come to think about it before you are running a concrete project. How to find your target consumers to take part in the focus group on cuisine, cooking and food? How to find the right participants to test your app, giving direct feedback on its features and usability? Participants’ demography is only… Read article
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09/29/20
Crowst unleashes its insights pulse globally, covering 60M people in 80 countries
Crowst, a Helsinki-based insights company from Finland, started its operations in January 2016. What was kicked off during the coldest weeks of the Nordic snow-enriched winter, transformed into something special in the years that followed. In 2019, Crowst won the #1 prize at the Slush Nordic Business Angel event, selected as the best out of… Read article
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07/29/20
Esittelyssä Crowsterit – suurin supervoimamme
Tämän päivän kuluttajat ovat valveutuneempia kuin koskaan. Kuluttajien ymmärtäminen ja mielipiteiden kuunteleminen on välttämätöntä mille tahansa menestystä tavoittelevalle yritykselle. Kuluttajatiedon kerääminen onkin nykypäivänä helppoa ja markkinoilla on kasapäin työkaluja tiedon keräämiseen. Kun tulokset on saatu, anonyymejä tutkimusraportteja selaillessa on kuitenkin helppo unohtaa, että jokaisen vastauksen takana on oikea, yksilöllinen ihminen. Me Crowstilla uskomme siihen, että… Read article
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06/29/20
Crowst introduces new consumer audiences, from Innovators to Laggards
In 1962, many world-changing events occurred. Marilyn Monroe died, Nelson Mandela got arrested, and the first Bond film, Dr No, was released. In the same year the sociologist Everett Rogers also published his book “Diffusion of Innovations”, introducing a theory that is commonly applied today in the fields of economics, marketing and technology. And for… Read article
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02/27/19
Crowst 2.0. – The art of audiences
In the end of December we announced our long-awaited holiday present; the brand new service version Crowst 2.0. A version we have worked hard for through the year 2018, also involving real market-testing projects with some of our client companies. We are thrilled that Crowst 2.0. is now available, seeing the strength it brings for intelligent study design, respondent… Read article
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12/27/18
Crowst 2.0. is here – Designed for better and faster insights
At Crowst, we have been working hard on the new version of our service. Now, when we are about to welcome the year 2019 in its full glory, we are ready to bring the new version into daylight! Crowst 2.0. brings plenty of new capabilities including intelligent study design, targeting and activation of respondents, Crowst Dashboard… Read article
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