Categories for Shopper & Mysteryt

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Shopper & Mysteryt
04/28/22

Pictures Speak a Thousand Words – Also on Study Reporting and Insights

Pictures speak a thousand words – it’s impossible to live a lifetime without hearing this expression. Most likely because it is true; we human beings receive, adopt, and act based on visual information. In our past and as an integral part through our transformation into a modern human race, the ability to see and act… Read article

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Shopper & Mysteryt
03/31/22

Attitudes, Motivations and Shopper Insights

Attitudes and Motivations define a customer’s shopping behaviour. How a person feels about a brand, a product or a service is vital for marketers to make the right message, positioning and retail execution to nudge a customer closer to purchase. It is a common refrain among marketing researchers that “what the customers say they do… Read article

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Shopper & Mysteryt
07/02/19

Modern mystery shopping – Insights as a pulse

Mystery shopping is an insights technique deployed to evaluate retail operations or quality of service provided by a business. Today, the core idea of mystery shopping is to evaluate and track in-store execution and customer experience, comparing the study results against the tactical and strategic objectives of a company. Interestingly, mystery shopping has long history;… Read article

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Shopper & Mysteryt
12/18/17

From Babylonian bazaars to high-street shops – it’s all about location and in-store insights

Through ages there has been a buzz where people meet. Bazaars, village main squares, taverns strung out of the walking paths in the middle of nowhere. Consequently, where people have met, items have been exchanged, sold and bought. Over centuries the hottest buzz has happened in specific locations where the ultimate purchasing decisions have been… Read article

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