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Mielipiteet & Asenteet
08/29/23
Join the free Gen Z webinar – Hear the voice of the youth, powered with insight
In January 2023 we jointly launched with Bängeri a Gen Z focused insight program. In the Spring we executed a nationally targeted study at 750 respondents, focusing on the 15–25-year-old Gen Z people in Finland. The folks that will be the mothers, fathers, partners, consumers, professionals and leaders of tomorrow. Gen Z is commonly acknowledged… Read article
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12/21/21
Understanding the youth – Deciphering behaviour requires relevant access
Do you remember that summer rain you experienced in July when you were 16 years old, walking home from that party that changed it all? There have been July summer rains many times after that and usually they feel good. But when you are a teenager, it feels something unique. Simply put; when you are… Read article
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10/28/20
Changing food trends – Cooking, eating and buying at the time of COVID-19
COVID-19, also know as the corona pandemic, has impacted us in various ways in the year 2020. While many implications of the pandemic are negative in nature, there are also certain positive behavioural aspects to consider. Change is constantly challenging the status quo, resulting in new ways of thinking and behaving through adaptation. This article focuses on… Read article
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