Shopper Insights – 5 myths to break

02/25/2021
“Shoppers” are not always the same as “Consumers”. Moreover, the Shopper journey does not begin when the shopper enters the store; it begins way before that. People are complex and consequently, their behaviours are complex. Yesterday’s insight methods belong to the past, read more about the myths that deserve busting.
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Modern concept & campaign testing – Powered by mobility for quick decision-making

10/30/2019
Designing new concepts or ideating marketing campaigns are creative processes. Marketing agencies are driven to help their clients to win,...
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Leader Foods savours insights to win in the Finnish snack and sports nutrients market

08/29/2019
Nutrition, food, and healthy lifestyles are hot, interlinked trends. All these elements play crucial roles in our well-being, resulting in...
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Modern mystery shopping – Insights as a pulse

07/02/2019
Mystery shopping is an insights technique deployed to evaluate retail operations or quality of service provided by a business. The...
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Clas Ohlson develops customer understanding by visiting people’s homes

05/28/2019
We consider our homes as unique places where we can be what we are, without having to portray any specific...
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TBWA\Helsinki works with Crowst to optimize clients’ online mobile experience

04/29/2019
In Finland, smartphones are the most common way to access the Internet for 75% of the population. However, why online...
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Clear Channel validates outdoor ad campaigns with 13 000 Crowsters around Finland

03/28/2019
While our world is becoming increasingly digitalized every day, location plays a more crucial role than ever. On outdoor advertising,...
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Crowst 2.0. – The art of audiences

02/27/2019
Sourcing the right insights at the right time requires the right audiences. The relevance of the targeted study respondents correlates...
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Suunto chooses the insights driven fast track to boost retail sales performance

01/30/2019
Feeling the customer pulse is tough sport. What are consumers’ product and feature preferences, how about the brand perception? There...
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Crowst 2.0. is here – Designed for better and faster insights

12/27/2018
Crowst 2.0 is here, bringing renewed and new capabilities including intelligent study design, targeting and activation of respondents, Crowst Dashboard...
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