Finland – Where bread and butter IS the bread and butter

In Finland, the day is typically kicked off with a couple of loafs of bread. Bread complements lunches, dinners, and provides a quick energy boost when needed in between the meals. Read how The Finnish Bread Information (Leipätiedotus Ry) has triumphed in its mission to get everybody to enjoy bread.
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Insider’s view: Urbanization drives new trends and eating habits

In this article Tomi Kuittinen, Head of Insight & Foresight at HKScan Oyj, shares his view on drivers and trends...
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On Slush spotlight: Crowst chosen as the best company of Nordic Angel Program

At Crowst, we feel thrilled and humbled. At Slush 2019, Crowst has been selected as the best company of Nordic...
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Modern concept & campaign testing – Powered by mobility for quick decision-making

Designing new concepts or ideating marketing campaigns are creative processes. Marketing agencies are driven to help their clients to win,...
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Leader Foods savours insights to win in the Finnish snack and sports nutrients market

Nutrition, food, and healthy lifestyles are hot, interlinked trends. All these elements play crucial roles in our well-being, resulting in...
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Modern mystery shopping – Insights as a pulse

Mystery shopping is an insights technique deployed to evaluate retail operations or quality of service provided by a business. The...
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Clas Ohlson develops customer understanding by visiting people’s homes

We consider our homes as unique places where we can be what we are, without having to portray any specific...
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TBWA\Helsinki works with Crowst to optimize clients’ online mobile experience

In Finland, smartphones are the most common way to access the Internet for 75% of the population. However, why online...
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Clear Channel validates outdoor ad campaigns with 13 000 Crowsters around Finland

While our world is becoming increasingly digitalized every day, location plays a more crucial role than ever. On outdoor advertising,...
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Crowst 2.0. – The art of audiences

Sourcing the right insights at the right time requires the right audiences. The relevance of the targeted study respondents correlates...
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