Craft beers have gained market share from large brands. In stores, product packaging and can design plays a vital role in establishing a resonating brand positioning and getting noticed. Read how Saimaa Brewing Company enabled insights and direct consumer engagement in their packaging design process.

What if you had thousands of people around the country, providing you with a flow of insights on how your retail execution and campaigns look like in stores? DNA Plc, one of the leading Finnish telecom service providers, has adopted the power of the Crowd.

Improvement in consumer experience requires continous tracking of the consumer journey. Traditional methods of research are too slow or too expensive and companies need a more agile method of following the market to keep their promise to their consumers.

We are keen for loyalty schemes. Those are a perfect way to strengthen your relationship with your customers but can you tell whether you should go mobile with it, or is good old physical card still the way to go?

In Sales departments traditional research is considered boring for a reason. Companies with consumer offering need more agile and intuitive ways to collect data, interpret the findings, and act based on those. Actionable insights over research reports!

How do Finns find Finland as a tourist attraction? What to do when one comes to Finland and what are the areas we need to still improve? At least we need to do better marketing, said our Crowsters.

Through ages, there has been a buzz where people meet. And where people have met, items have been sold and bought. Today consumer testing is carried out in stores and shopping malls, tracked with in-store insights and measured by financial targets.

Social media activity is everywhere. Most of us use our smartphones several hours per day. Are we sacrificing our face-to-face interaction and human touch to caressing cold screens?

Diet is a very personal thing, but it often leads to good discussions. Consumers are more and more aware of different dietaries and the impact food makes on their wellbeing and environment. On our survey regarding diet habits, we have made interesting discoveries.

How to get your customers to give feedback about things in general and not just when things are going sideways? How to get the data easily and what to do with it?

How companies can learn about their product placement, campaign visibility and retail execution in stores? Crowst enables to see through the eyes of consumers with customer driven in-store audits.

Customer journey has ranked up in company agendas. Why should you care about your customer journey and what can you do about it?

Design, ads and marketing. How do the creative minds know what works through the eyes of the consumer? Read how the Helsinki-based Wörks agency has adopted the consumer view in their daily work.