In this article Tomi Kuittinen, Head of Insight & Foresight at HKScan Oyj, shares his view on drivers and trends that change our consumption and eating habits. Urbanization is in the core of it; shaping our societal structures and changing our lives. Understanding the change calls for an agile and modern insights pulse.

At Crowst, we feel thrilled and humbled. At Slush 2019, Crowst has been selected as the best company of Nordic Angel Program! Read more about the background and visit also our new website that introduces Crowsters; the people who share their opinions by responding to studies.

Designing new concepts or ideating marketing campaigns are creative processes. Marketing agencies are driven to help their clients to win, and clients seek for validation that supports the proposed approach for execution. Crowst offers the agility and speed for modern concept and campaign testing.

Nutrition, food, and healthy lifestyles are hot, interlinked trends. All these elements play crucial roles in our well-being, resulting in drastically increased health consciousness and expectations on food products. To understand people’s motivational drivers, Leader Foods consider consumer insights as a must.

Mystery shopping is an insights technique deployed to evaluate retail operations or quality of service provided by a business. The insights method has existed for 80 years, and requires a renewal to serve today’s business needs.

We consider our homes as unique places where we can be what we are, without having to portray any specific image of ourselves. Clas Ohlson considers our homes as an invaluable source of insights that leads to enhanced customer understanding. Read how the company visits people’s homes to learn and optimize operations.

In Finland, smartphones are the most common way to access the Internet for 75% of the population. However, why online customer experience development is still so heavily focused on desktops? For TBWA\Helsinki it isn’t. Read more how the company links direct consumer insights with mobile-first approach to optimize clients’ operations.

While our world is becoming increasingly digitalized every day, location plays a more crucial role than ever. On outdoor advertising, location is at the heart of contextual value generation. Read how Clear Channel Finland works with Crowst and thousands of Crowsters around Finland to see to locations that matter, virtually in real-time.

Sourcing the right insights at the right time requires the right audiences. The relevance of the targeted study respondents correlates directly with the validity and meaningfulness of the data for the purpose at hand. Read how Crowst 2.0. enables the establishment, growing and nurturing audiences for relevant insights.

Feeling the customer pulse is tough sport. What are consumers’ product and feature preferences, how about the brand perception? There are plenty of variables that play a role in the hearts and minds of people when making a purchase decision. Read how Suunto feels the consumer pulse on sport watches.

Crowst 2.0 is here, bringing renewed and new capabilities including intelligent study design, targeting and activation of respondents, Crowst Dashboard views and reporting. Read more on what is new on consumer insights and let us know if you wish to talk more in person.

Requirements for a store concept and in-store customer experience are changing, rapidly. ClasOhlson Finland adopted consumers via Crowst to ideate the new ClasOhlson Lab Store concept. Read more about the thoughts of Marko Röytiö, the Managing Director of ClasOhlson Finland.

A strong field force is an invaluable asset in optimizing the in-store retail excellence across cities, but very expensive to maintain. Read how HKScan, the leading food company with strong presence in the Nordics, has adopted 11 000 consumers around Finland to provide real-time insights directly from stores.

Developing a city requires a rich, ongoing dialogue between the city administrators and the citizens. New districts, services, and cultural initiatives are designed for the citizens, the most valuable asset that make the city’s heart beat. Read how Helsinki collaborates with Crowst to make it happen.

Craft beers have gained market share from large brands. In stores, product packaging and can design plays a vital role in establishing a resonating brand positioning and getting noticed. Read how Saimaa Brewing Company enabled insights and direct consumer engagement in their packaging design process.

What if you had thousands of people around the country, providing you with a flow of insights on how your retail execution and campaigns look like in stores? DNA Plc, one of the leading Finnish telecom service providers, has adopted the power of the Crowd.

Improvement in consumer experience requires continous tracking of the consumer journey. Traditional methods of research are too slow or too expensive and companies need a more agile method of following the market to keep their promise to their consumers.

We are keen for loyalty schemes. Those are a perfect way to strengthen your relationship with your customers but can you tell whether you should go mobile with it, or is good old physical card still the way to go?

In Sales departments traditional research is considered boring for a reason. Companies with consumer offering need more agile and intuitive ways to collect data, interpret the findings, and act based on those. Actionable insights over research reports!

How do Finns find Finland as a tourist attraction? What to do when one comes to Finland and what are the areas we need to still improve? At least we need to do better marketing, said our Crowsters.