Consumer pulse driven customer experience
Forget slow and expensive market research. Connect with real consumers to source insights in real-time, from desired locations when needed.
Studies are targeted and launched on the Crowst Dashboard. Consumers respond using their smartphones. Learn about behaviours, preferences and enhance your in-store experience, directly with customers.
Real-time consumer feedback, from real-locations
As consumers, we have our expectations for products and services. Stores, restaurants and malls are locations where consumer promises are delivered.
Crowst provides the real consumer view, from the spot, to track that experience. Connect with consumers who respond from desired stores and cities, answer questions, and take pictures.
From store concept development to campaign execution and in-store experience: track, compare and benchmark.
Fast Insights for quick action
Trends and behaviours change constantly. Today’s business needs call for fast insights to support quick decision-making.
With Crowst, you get responses in minutes. Our solution is designed for mobile, enabling speed and flexible targeting of respondents. Launch behavioural surveys, or test your concepts and campaign sketches. Consumers tell you what works and why.
From pre-launch validation to execution, consumers help you to win.
Concept & Campaign Testing
Test your concepts and campaigns before launch. Get results in minutes.
Mystery Shopping & In-store
See the status of your retail execution. Across the country, at low cost.
Chain Management & Retail
Your staff, your stores & POS, your own internal tracking.
How does it work?
We draft the study for you, or you can do it yourself.
Target your audience based on their behavioural attributes.
You typically get 300 responses in 30 minutes.
“Crowsters, consumers who live throughout Finland and use the Crowst mobile app to respond to studies, delivered us the first 100 responses from Helsinki to Oulu within 24 hours.”
Tomi Kuittinen, Head of Insight & Foresight, HKScan
“On measuring in-store excellence, location is the first factor we are thinking of. Crowst has location built in its core, enabling us to make the right calls at the right time when needed”
Riikka Pellosniemi, Head of Retail Marketing, DNA
“By working with Crowst, we received vital information on the ice cream branding, products display and placements at POS. The information was collected and received faster than before, thanks to the agile and innovative service model of Crowst. We look forward to working with Crowst further to optimize our business performance in the market.”
Tommi-Juhani Jokinen, Customer Marketing Manager, Unilever Finland
“We wanted to know how consumers experienced our campaign and how receptive they were to our messaging and campaign incentive. Crowst provided us with the consumer angle and campaign execution overview in key locations, efficiently as it happened.”
Tuomas Piirtola, Country Manager, Reckitt Benckiser
“Typically, we get 500 responses in around 50 hours from our target customers. This is the speed and quality we need to make the right decisions on our product go-to-market approach.”
Sari Iija, Brand Manager, Leader Foods
“Our mission is to provide top quality creative designs to our customers, swiftly when they need it. Crowst has enabled us to test and verify our designs by consumers on a need-basis, when required. We are very happy with our collaboration and will continue to work with Crowst also in the future.”
Jaakko Veijola, Founding Partner, Wörks Agency
“In outdoor advertising business we need to constantly follow consumer trends. Crowst has shown us an innovative way for that, and we have been impressed by the speed and quality of our collaboration.”
Sampo Koskinen, Head of Marketing, JCDecaux Finland
“With Crowst, we want to ensure we are feeling the pulse of those who we are thinking of when developing our retail excellence. People who are interested in sports, personal development and wellbeing.”
Tero Tynkkynen, Commercial Director, Amer Sports
“We are not tied to our desks and desktops anymore, thus a valid customer experience planning requires a solid mobile-first approach and flawless execution”
Kalle Kanerva, Senior Partner and Strategy Director at TBWA\Helsinki
“By working with Crowst we have learned the strength of mobile in sourcing direct insights from citizens. People are able to respond using their smartphones, which means the responses and automated insights are available on the Crowst Dashboard, always up-to-date.”
Heli Rantanen, Head of Citizen Interaction, City of Helsinki
“User research is an integral part of our design and product development. We are constantly looking for new participants. Crowst’s platform helps us finding the right people quickly and efficiently.”
Kateryna Fan, Service Designer, F-Secure
“We wanted to get that genuine pulse of thoughts, and we got it with Crowst’s solution designed for smartphones.”
Jussi Laukkanen, CEO of Saimaa Brewing Co
“With Crowst, we are able to get the pictures we need in hours. From Helsinki to Turku, Tampere and Oulu. We just view the pictures coming in the online Crowst Dashboard, including the location and time metadata.”
Kari Puska, Account Manager, Clear Channel
“It was so easy for us, and most importantly, the consumer engagement via Crowst didn’t slow down our concept go-to-market process, it only contributed to it.”
Marko Röytiö, Managing Director, Clas Ohlson Finland
Do you want to know about Crowsters?