Is your communication compromised by social media?

Is social media grabbing us by our souls?

Jemmi Laaninen

Social media activity is everywhere.

We are consuming huge amounts of data each and every day via a variety of platforms. Most of us use our smartphones several hours per day. USA-based Hacker Noon cross-referenced different studies regarding mobile phone usage in The United States in 2017.

They have outlined their discoveries in very interesting infographics. Did you know that spending time on different social media channels approximately 4 hours a day adds up to 5 years and 4 months of your entire lifetime? In the same time you could watch whole Simpsons series 215 times and climb to Mt. Everest 32 times.

We at Crowst carried out a study of our own about different tech solutions and how people use those. Discoveries were once again very interesting and somewhat eye-opening.

How people use technological solutions?

We covered different kind of technological solutions combining streaming services (e.g. Netflix), social media, and media & communication related applications.

Out of over 1100 respondents 41% use different technologies 2-4 hours per day, 29% 4-6 hours per day and 16%use it even more than six hours a day. Only 1% responded that they never use any of the technological solutions surveyed, and the rest spend 1-2 hours a day with tech.

The majority of people use tech-based applications mainly for communication. WhatsApp, Skype, and good old-school phone calls are being heavily used from day to day. While communication keeps the solid pole position, people turn to social media as their second go-to point.  Then comes content streaming services, gaming, navigation and health apps  such as Movescount, Sports Tracker, etc.

Does screen time affect the way we communicate?

The study respondents are clearly most active on social media and technology when daylight starts to fade and day turns into evening. 68% say that they are ”technologically” active mostly in between 18-22 in the evening. Usually around this time office workers have called it a day, morning shifts have ended and people have returned to the comfort of their homes. This is the time when spouses and families are usually at home as well.

The question arises; are we sacrificing our face-to-face interaction and human touch to caressing cold screens?

Over 35% of Crowsters, the virtual consumers who respond to studies using their smartphones, answered that they strongly believe screen time has a negative impact on family life and personal communication. A little over 22% stated that social media and excessive screen time weakens the quality of their life. Clarissa Silva, scientist, strategist and relationship expert wrote an article about how social media impacts on self-esteem;

“If a person’s reality does not match the digital illusion they post on their profiles, emotionally, one may feel they are not living up to the “best” form of themselves.”

The Crowsters also brought up, that technological solutions should be designed to help and enhance human interaction, as well as the depth and quality of communication. Just a tad over one per cent of the respondents were standing with a completely opposite opinion about this.

Technology should help – not control

We asked our users how they think technology should be used in our everyday lives. The answers varied from top to toe, but there is a quite clear consensus on the main point – technology should be used as a tool, it should help your everyday life, giving possibilities to communicate with friends and family abroad. It should be used as means to enjoy entertainment, for connecting with new people and for hobbies and professions like gaming. It should inspire, educate and be a platform for information.

It should not be compromising face-to-face interaction time. It should not be addictive. It should not control your thoughts. This sentiment clearly indicates that at least on the subliminal level people do not want to be hooked. They are not satisfied how human behaviour is being influenced via social media and technology.


Have you ever thought what could happen, if we would focus the FOMO (fear of missing out) mentality to the moments where face-to-face communication has a huge impact?