5 funky facts of veggie survey

5 funky facts about diet habits

Jemmi Laaninen

Diet is a very personal thing, but it often leads to generous discussions.

You have heard the joke of “How to tell someone is a vegan? You don’t have to, they will tell you”, right? It might sound corny, but consumers are more and more aware of different dietaries and the impact food makes on their wellbeing and environment.

On our survey regarding meat-like vegetarian products, we have made interesting discoveries about people’s diet habits. Let’s first dive into the definition of our subject:

Vegetarianism  is the practice of abstaining from the consumption of meat (red meat, poultry, seafood, and the flesh of any other animal), and may also include abstention from by-products of animal slaughter (Wikipedia)

There are many variations of this as well. Some might be completely vegan, meaning they won’t consume any animal products. Others find their way in lacto-ovo-vegetarism, which means they use milk-based products and eggs, but do not consume meat, poultry, seafood or flesh of other animals. The list on different forms of vegetarian diet goes on and on.

On the other hand, some of us enjoy meat the most. For some people perfection can be served on a plate, half an inch thick and medium rare. Some might view veggies as the mandatory evil when it comes to cooking. And to be fair, some just might not enjoy the taste of different kind of vegetables.


From ecological reasons to good taste – diet habits divide opinions

From our survey we made a few interesting discoveries about diet habits. Let’s go through them!

1. Most respondents stated the main reason for eating more veggies to be ecological and health-related reasons.

People has answered that eating their greens makes them feel better physically. High nutrient levels are also popping up from the answers, whereas quite a few also states that these also taste great and veggie foods are always fresh and rather inexpensive to make. Many of the respondents are worried about meat industry’s impact on our planet, and that’s been a big reason for them to cut back on meats and lean towards more plant-based diets.

2. Well why not eat more greens then?

Crowsters has listed a few reasons, and ones appearing the most are the taste and price. People are telling us that meat just tastes better in their mouths than veggies do. Some has stated that they can’t cook from greens and therefore the taste isn’t good and it’s hard to try to motivate yourself towards cooking veggie foods. Quite a few also stated that these are high-cost foods, and because of that they aren’t attracted to going for the green isle that much.

3. In Finland, we have the luxury of having couple of products to skip meat with.

Out of all the nearly thousand independent respondents, 48% have heard of Härkis, but has never tasted it. 20% have tried it at least once. Cottage-cheese-like Mifu is been heard by 56% and tasted at least once by 25%. Finnish super-food pulled oats have been heard by 49% and eaten by 20%. These are great substitutes for soy products, when thinking about different kind of options for meat.

4. 39% of the respondents has stated that they see no reason of cutting back on red meat in their diet.

Average Finn consumes 78 kilos of meat per year (stats here). Compared to the rest of the world, Finland’s meat eating habits fall into the midrange. USA, Australia and New-Zealand swoosh by Finland from left and right, eating way over 100 kilos of meat per person every year.

5. 56% of respondents announce themselves to be omnivores

– eating meat and veggies, but in very good balance, keeping their health in mind.


So, keep eating your greens! Maybe even try one new recipe every now and then since like we all know, practice makes perfect – in cooking as well!


Survey consists over 1000 responses, and is made by Crowst.